Cultural Marketing in today's market share is steadily becoming more important to some locations, but the Chinese catering businesses to do at this point is clearly not enough, most of the corporate culture into the Chinese restaurant is only skin kung fu, not the culture of the real into one.
This article first briefly describes the content of the so-called cultural marketing and characteristics, and analysis of KFC and other foreign excellent food marketing corporate culture, culture on KFC's product marketing, marketing, brand culture, corporate culture, marketing depth description and analysis, both an example of some domestic food companies to do a simple comparison with; then the status of the domestic food companies to do some analysis, and summarizes the enterprise culture awareness of domestic food shortage of rote western fast food culture and cultural integration of marketing not complete and other cultural marketing of Error; finally put together all the information to collate and catering enterprises following an analysis of the construction of cultural marketing strategy, culture, integration requires a good grasp of cultural background, culture, choose to absorb the essence, to its dregs, and cultural Marketing requires constant innovation and cultural marketing.
I hope this paper allows marketing of domestic food companies to pay attention to this new culture of marketing and corporate culture catering to the domestic marketing strategy a little bit to help and reference.
Cultural marketing on the market today in the position gradually become important, but Chinese catering enterprises in the point of doing it is not enough that most Chinese catering enterprises culture into the epidermis, not only will embody the culture.
This paper first simply describes the so-called culture connotation and characteristics, and analysis the KFC
Cultural Marketing in today's market share is steadily becoming more important to some locations, but the Chinese catering businesses to do at this point is clearly not enough, most of the corporate culture into the Chinese restaurant is only skin kung fu, not the culture of the real into one.
I hope this paper allows marketing of domestic food companies to pay attention to this new culture of marketing and corporate culture catering to the domestic marketing strategy a little bit to help and reference.
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