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Every area of various countries regards tourist industry as an important industry to develop at present. Liaoning Province has confirmed that builds the goal of the strong province of the travel , and has introduced the travel image identification of Liaoning and " the full musical sound fresh breeze , colorful Liaoning " theme slogan , Shenyang shows the urban localization slogan of " capital of vigor " too. This text is set out by image-building and basic meaning , such as concept , characteristic of advertising ,etc. of tourist industry, having stated the image-building and importance of advertising of tourist industry, and the two complement each other and function . The article has introduced the tourist resources of Shenyang, and survey the tourist industry image of Shenyang and advertising current situation , have found out the tourist industry of Shenyang and stored the question that is here from it. The foundation of tourist industry of Shenyang is good, develop rapidly after entering middle period of 1990s, but the image-building in tourist industry is short of dynamics with advertising, and it is insufficient to face industry's policy support , lack the problem of travelling up-marketly etc.. To the existing problem, the article has put forward the thinking of settlement of the extant problem of tourist industry of Shenyang, the government of Shenyang should strengthen attention degree , deepens the reform of tourist industry, make great efforts to mould the good image, devote more efforts to travelling and propagating , solve the existing problem

To the existing problem, the article has put forward the thinking of settlement of the extant problem of tourist industry of Shenyang, the government of Shenyang should strengthen attention degree , deepens the reform of tourist industry, make great efforts to mould the good image, devote more efforts to travelling and propagating , solve the existing problem. Tourist industry should stress " clear culture " theme , mould the good image , strengthening marketing to propagate etc. , namely image-building and advertising that " people first ", people first to make the tourist industry of Shenyang carry out bettering, people and idea of the harmonious intergrowth naturally, develop steadily fast. Looking forward to to prospect of tourist industry of Shenyang finally of article.

At present the various countries' various areas all the tourism took an important industry performs to develop. Liaoning Province had determined the construction travels the strong province goal, and has promoted Liaoning traveling image marking and "the full rhyme cool breeze, multi- colors Liaoning" the subject slogan, Shenyang has also split out "the vigor all" the city localization slogan. This article molded by the tourism image with the advertisements propaganda concept, the characteristic and so on the basic meaning embarks, showed tourism's image molded with the advertisements propaganda importance, moreover two was complements one another the display function. The article introduced Shenyang's traveling resources, and has carried on the investigation to the Shenyang tourism image and the advertisements propaganda present situation, has discovered the question which the Shenyang tourism exists. The Shenyang tourism foundation will be good, enters 20 centuries 90's intermediate stages later to develop rapidly, but will mold in tourism's image with the advertisements propaganda in is short of dynamics, and will face the industrial policy support insufficiency, is lacking question and so on traveling high-quality goods. In view of the existence question, the article proposed the Shenyang tourism extant question solution mentality, the Shenyang government should strengthen takes the degree, the deepened tourism's reform, diligently portrays the good image, increases the traveling propaganda dynamics, the solution existence question.
In view of the existence question, the article proposed the Shenyang tourism extant question solution mentality, the Shenyang government should strengthen takes the degree, the deepened tourism's reform, diligently portrays the good image, increases the traveling propaganda dynamics, the solution existence question. The tourism should highlight "the qing dynasty literature" the subject, portrays the good image, the strengthened marketing propaganda and so on, namely humanist "the image molds with the advertisements propaganda, causes the Shenyang tourism to implement humanist, the person and the nature harmonious paragenesis idea well, steady fast development. The article finally makes to the Shenyang tourism prospect unfolds .