请问licence 和 franchise的区别

licence 和 franchise的区别

1、定义不同

licence是品牌授权、版权许可证的意思。

如 driver licence驾驶证

franchise是指特许经营、经销权的意思。

如Windows is one of the franchise brands and products for Microsoft.

视窗是微模信软的特许经营品牌和产品之一。

2、使用范围不同

licence一般是指政府机构批准的特许经营，比如烟草专卖。罩做

franchise 通常指加盟经营或授权经营，最常见的就是企业品物码衡牌，如麦当劳。

3、授权内容不同

licence是授权方将自己的品牌授权给经营商，由经营商按约定的条件开发、生产、销售授权品牌的产品。

franchise的授权内容一般有两种：商品销售特许经营和经营模式特许经营。授权给经营人的是产品或服务甚至包括整套的经营模式。

4、侧重点不同

licence较为注重版权。

franchise则侧重于特许二字。

参考资料百度百科-特许经营权

参考资料百度百科-品牌授权

franchise 通常指加盟经营，最常见的就是企业品牌。

licence一般是政府机构批准特许经营，比如烟草专卖。

扩展资料：

关于Franchising ，国际连锁经营协会认为，连锁经营是授权者与被授权者之间的契约关系，由授权者向被授权者提供经营所需的经营Know-How、技术Know-How和职员培训，以及在契约有效期间，有义务给予商业及技术方面的协助。    

ICC的定义也许较为中肯：”Franchising is usually defined as an agreement wherehy the franchisor grants the franchisee, in exchange for direct or indirect financial compensation, the right to exploit a package of industrial or intellectual property rights mainly to know-how and commercial symbols, and to receive continuing commercial or technical assistance for the duration of the contract.

它有三个要素：

1、授权者：(Franchisor)乃将自己所有的知识产权或者经营模式授权给被授权人使用，亦即亮缓将知识产权或者经营模式的使用权给他人使用，而获得报酬之人。

2、被授权者(Franchisee)，乃指被授权者对连锁加盟店拥有独立的所有权，对授权经营模式拥有经销权和营业权。

3、连锁加盟契约(Franchise Agreement)，连锁加盟的核心是特许经营权的转让，授权者作为转让方，向各连锁加盟店授与知识产权或经营模式的垄断使用权和州物必要信息。

连锁加盟契约主要内容略可分为四大部分：

1、授权者的权利及义务

2、被授权者的权利及敬迹模义务

3、特许经营的转让

4、终止条款。

参考资料：Franchising-维基百科

licence 英[ˈlaɪsns] 美[ˈlaɪsəns]
n. 许可证; 许可; 放纵念链; 放荡;
vt. 特许; 发给执照;
全部释义>>
[例陵基句]May I see your licence?
可以看你的驾照吗？
franchise 英[ˈfræntʃaɪz] 美[ˈfrænˌtʃaɪz]
n. 特许权; 选举权; 参政权; 经销权;
vt. 赋予尺高谨特权; 赋予公民权;
全部释义>>
[例句]I think you can kiss your trade franchise good-bye.
你也该告别你的贸易特权了。

有三种特许经营（兄瞎Franchising Model)模式，licensee是特许经营的被授权人，英肢稿语里，可以说franchising licensee，或者franchisee。

Businesses that Use a Franchise Model：历尘孝

There are three types of business concepts that use the franchise model. Some of these ventures are difficult to launch because of the costs involved, whereas others are more easily attainable.

指定分销
Distributorships: these grant the right to sell their parent company’s products such as car dealerships, i.e. General Motors, Ford, Toyota etc. or vending machine routes.

品牌特许
Brand Name Licensing: this gives the licensee the right to use the parent company’s brand in conjunction with the operation of their own business. Here, the product or service is franchised (or licensed) and not the business itself. For example, a sports store in a small town is granted the exclusive rights in that town to sell Nike products. Sports franchises fall into this category as well.

经营模式
Business Format: The most common franchise format where a Franchisee purchases the right to operate a unique business system (retail, home-based, fast food concept etc.) that has an established history and track record created by the Franchisor. In exchange for a pre-determined royalty structure, the Franchisor provides initial and ongoing training, sales and marketing support, and many other services and assistance to aid in the franchisee's business success.

The only difference is that licensing is primarily used by manufacturing
organizations that make or sell another company’滑乱雀派s products, and franchising is primar-
ily used by service organizations that want to use another company’信岁档s name and operating