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Increasing competition in the market today, the marketing of an enterprise's importance is not words but encounter, marketing is the modern commodity economy development product, is connects the market and enterprise's bridge and the link, is one of the core force of the enterprise. The current Henan cosmetics market, due to the high speed of Henan economy develops, people living standard rising demand for quality, the rapid expansion of the market is broad, it is self-evident. But at the same time, because the Henan market opportunities, but also attracted international, domestic cosmetics brand to join, and the intensive competition. L'Oreal Group as the world's largest cosmetics manufacturers, since entering the China market sales rise, but also in the Henan market has some as, but competitors as the market continues to open and enter, for example: Olay, Avon, pond's, Ding Yi, Shiseido, etc.. This also make-up brand to Henan in this broad market, occupy a space for one person. The case will be according to L'Oreal restoring face wrinkle firming series as a marketing research object, for the cosmetics market in Henan L'Oreal products to consumers and potential consumers. The L'Oreal restoring face wrinkle firming products currently facing the marketing environment and the competitive environment analysis, the use of SWOT analysis method of the product and business strengths and weaknesses, opportunities and threats, how will the many competitors in the talent showing itself, how to increase market share, how in the Henan market sales success in all aspects and in-depth study in the series of product characteristics, and formulate corresponding marketing strategy and promotion action plan.

In a current market with competition being more and more aggravated, it is obvious that the marketing becomes more and more important for the enterprises. The marketing is a product of development of the modern commodity economy, it is also the bridge and link that connect with market and enterprises, it's the fore at the core of one enterprise. For the current Hennan province cosmetics market, it goes without saying that this market is huge because with the high speed development of economy and the living standard of the people in Hennan province, material needs is escalating. At the same time, there are so many opportunities in Hennan market, it attracts many different national and international band cosmetics producers to join in, so the competition becomes more and more serious. Loreal Group as one of the most biggest cosmetics producers, it's sale achievement is continuously growing when it enters into chinese market, it also wants to challege the Hennan market , but the competitors also enter along with the opening up of chinese market, such as: OLAY, Avon, Ponds, Tjoy, Shiseido etc. These all want to obtain some market shares in this huge market of Hennan province. Loreal skins products for refreshing, anti-wrinkles and fraping will be held as objects of research in this article, it aims at customers and potential customers which use Loreal cosmetics in Hennan market. This article generally researches into these aspetcs that how to stand out among many competitors, how to increase market share and how to success in marketing in Hennan market by analysing the marketing and competition environments which Loreal skins products for refreshing, anti-wrinkles and fraping are encountering, and analysing the strengths and disadvantages, opportunities and threats of this product and enterprise with SWOT analytic method. It also aims at special features of these serial products to make some corresponding marketing strategies and enforceable plans.

The market competition intensified today, market marketing to the importance of an enterprise is not in speech but, marketing is the product of development of modern commodity economy, market and enterprises is the connection of the bridge and the link, is an enterprise's core strength. For the current henan cosmetics markets, henan due to the high speed development of economy, people living standard rising content, the rapid expansion of demand, the market is self-evident vast. But at the same time, because of market opportunities of henan province, has also attracted international and domestic different cosmetics brand to join, competition also in increasing. Loreal group as the world's largest cosmetics producers, since entering the China market sales promotion, of course, also want to have a market in henan

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