Along with the East and West culture day by day frequent exchange and the fusion, as well as the modern science and technology, the culture, art, the new idea which brings to the handbill poster notice, the handbill poster notice more and more pays great attention to the unique style the development and the rich individuality idea design. The modern underwear handbill poster notice design wants in the information complex market environment to enhance the product well-knownness, achieves lets the consumer glance does not forget, must depend on to "the creativity". "The creativity" is the advertisement person one kind which carries on to the advertisement creation object unprecedented, fully reflected and satisfies people some kind of matter or the emotion creative thought. Through process and so on imagination, combination and creation, sublimates the advertisement object latent realistic attribute the embodiment which can feel for the social public.
This article first has carried on the investigation and the analysis to the feminine expense market and the feminine consumer psychology. The underwear handbill poster notice creativity cannot leave the market, the market is the creativity inspiration origin. Only has the process enough market accumulation, can appear the more thoughts collision, the opportunity which the creativity produces is only then bigger. The female is the underwear product specific consumer, in the handbill poster notice design process must fully understand this community the structure and the need, discover their characteristic, the demand in the idea. Then seeks the design according to the goal consumer's psychology to cut into the spot, meets the consumer emotion needs.
Then the article has analyzed now the underwear handbill poster notice design present situation, the creativity as well as the cultural connotation with emphasis. At present our country underwear handbill poster notice graph performance quite is unitary, most by person primarily, but also has establishes a new school, manifests the individuality handbill poster notice appearance. The original underwear handbill poster notice design must follow "the old element new combination" the creation principle, unifies classical and the modern age, achieves the two to be compatible, namely "in you has me, in me has you". Under "简约" the graph performance request, passes technique and so on overweight construction carries on the creation, in order to stronger visual impact effect. Caters to the consumer psychology feeling simultaneously to arouse their interest and the sympathetic chord, thus achieved the transmission product information, the success carries on the product promotion the goal. But locates is the handbill poster notice creativity premise, only has the underwear handbill poster notice the localization to determine, can determine the advertisement content and the advertisement style. Displays the handbill poster notice advertisement localization in the concept, simultaneously entrusts with its deep cultural connotation, lets the audiences through the handbill poster notice design, understood the author is at national and the local tradition, understood in the tradition contains the modern design idea, truly achieves "only has the nationality, is the world".
Finally the article has carried on the discussion to the graduation handbill poster notice design flow. Cuts into the spot, the design style, the design main key, the design expression means, the design from the design cuts into the way as well as the design advertisement language carries on the detailed analysis, lets the reader have a deeper level to author's creativity idea the understanding and the understanding.
Key word: Creativity consumer culture connotation localization 简约 heavy construction
As things become increasingly frequent cultural exchanges and integration, as well as modern science and technology, culture, art, posters for the new concepts, posters increasingly focusing on the unique style of the rich character development and the design idea. Underwear modern poster design in the information ever want the market environment improving product visibility, do not forget to allow consumers to view, we must rely on "creativity." "Creative" advertising to target advertising for the creation of an unprecedented, fully reflect and meet certain people's emotional or substance of creative thinking. Through imagination, composition and creation process, will be targeting the potential for real property into the public can feel the concrete images. This paper first female to female consumer market and consumer psychology, conducted an investigation and analysis. Underwear bills creative inseparable from the market, the market is the source of creative inspiration. Only after sufficient market accumulation, there can be more collisions of thinking, creativity only have greater opportunities. Female underwear specific consumer products. posters in the design process must be fully aware of the group's structure and needs, the idea is to identify their characteristics, demand. Then according to the target consumer psychology to the point of seeking to design to meet the emotional needs of consumers. The article then focused on the analysis of contemporary underwear poster design status, creativity and cultural connotations. Now, China's underwear poster graphics performance of a single comparison, the majority of people-centered, but there are also unique. The bills reflect personality emerged. Unique underwear poster design must be based on the "new combination of old elements" of the creative principle, classical and modern combination do both compatible, "You are part of me, I have you." "Minimalism" graphics performance requirements, through such means for Reconstruction creation, to a strong visual impact results. Customized to the psychological feelings aroused their concern and sympathy, so as to achieve transfer product information, successful product marketing purposes. And the positioning of bills creative premise that only underwear bills positioning confirmed, to determine the content of the advertisements and advertising style. Advertising posters will be in the position to demonstrate the concept, given its deep cultural connotations, let the audience through advertising posters. understand where the author national and regional traditions, and understanding of traditional Chinese contain a modern design philosophy, truly "the only nation that is the world." Finally the article on graduation poster design process were discussed. From the point of design, design style, the tone design, the design performance practices, the way into the design and the design of the advertisement to conduct a detailed analysis, allowing readers to the author's creative concept of a deeper level of understanding and awareness.
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