With the technology and market development, corporate sales and profits will appear a weak to strong, but also from prosperity to decline in the process, so continuous development of new products is the enterprise survival and development of the necessary long-term conditions. However, saturation in a product, buy a short cycle and the smart consumer retail environment, great new products to market risk, some Ba Chengxin products in the market's first three years will disappear, companies spend a lot of money out of research and development new products in the market are often short-lived. Successful listing of new products can drive sales performance and market share growth, strengthen the profit structure
And consolidate its market position. For different companies, new products to market strategy is not the same, because the world does not have the background, exactly the same corporate resources. In order to give enterprises to improve the probability of success of new products to market and promote the survival and development of enterprises some help here, especially on this new marketing strategy to market and make light of.